A leading week-long industry gathering was rapidly expanding, introducing virtual events, managing over 100 sessions, and seeking a smarter ticketing model. The challenge was to scale efficiently while maintaining alignment with the organization’s mission during a time of major industry disruption.

Our Approach
Over a five-year partnership, Connecta Events served as a strategic event management partner, guiding the organization through growth and transformation. We designed and implemented a one-pass ticketing strategy that created a new, sustainable revenue stream, supported the transition from fully in-person programming to virtual and hybrid experiences, and developed systems to effectively manage and track more than 100 events and hosts.

The Results

• Enabled seamless management of 100+ events across multiple formats

• Launched a one-pass ticket model that increased accessibility and revenue

• Successfully transitioned to virtual and hybrid programming without operational disruption

• Preserved the organization’s vision and mission during a period of industry change

• Created scalable systems to support long-term growth and future expansion

By connecting strategy, production, and systems, Connecta Events helped transform a complex event ecosystem into a streamlined, scalable, and resilient platform for growth.